Made for your venue. Marked with your name.

Custom sauna hats, robes and towels. Your logo, your colourway, made to order in the textiles we build our own range from.

For saunas, bathhouses, ice baths, studios, spas, gyms and hotels across Australia, New Zealand and the United Kingdom.

Apply for a trade accountAlready a stockist

Option 1

Made for your venue, marked with your name.

Custom white label. Minimum order starts at 100.

See the custom range

Option 2

Love SENA Rituals? Stock us as we come.

The full range, made exactly as we sell it. Hats, robes, towels, our wet bag and the SENA hair mask. Wholesale starts at 10 per item, for example 10 hats, 10 towels and 10 robes. Tell us on the application.

Apply to stock SENA

House stock colours

A SENA sauna hat and folded towels resting on a timber bench in a warmly lit sauna
A dark tiled changing room with SENA robes hanging on a brass rail

01What we make

Six lines, made under your brand.

Bespoke logo, bespoke colourway, bespoke shape. Minimums below are per line, and we do talk about them.

Sauna hats

Minimum 100 units100% Australian merino wool, 2mmBespoke colourway

Robes

Minimum 200 unitsCotton jacquard, 400 GSMBespoke colourway

Retail towels

Minimum 100 unitsCotton jacquard, 500 GSMBespoke colourway

Bench towels

Minimum 100 unitsCotton jacquard, 500 GSM, bench size, 50 x 50 cm as standardBespoke colourway

Service Towel, ideal for gym or spa rental

Minimum 100 unitsCotton, 500 GSM, straight edge, no logo, 70 x 140 cm as standardBespoke colourway

Wet bags

Minimum 500 unitsR-PET outer, matte finish, waterproof PEVA liningBespoke colourway

Hair mask*

*SENA branded, available for wholesale. Not a white label product. Ships Q1 2027.

Minimum units per line. Trade pricing is shown once your account is approved.

An olive SENA towel hanging from a brass hook on a dark stone wall
The olive wave jacquard weave of a SENA retail towel, close enough to read the structure of the cloth
Retail towelsCotton jacquard, 500 GSM
An olive SENA merino sauna hat on a timber block
Sauna hats100% Australian merino wool, 2mm
An olive SENA jacquard robe being tied, in a cedar sauna
RobesCotton jacquard, 400 GSM

02How it works

Four steps, no chasing.

  1. 01

    Apply

    A few minutes. Tell us about your venue and what you are after.

  2. 02

    We quote

    Priced against your volumes. Emily and Katie do this themselves.

  3. 03

    Sample and approve

    Your logo, your colourway, your shape. Nothing goes to production unseen.

  4. 04

    Made and shipped

    10 to 12 weeks from payment. International sea freight included. Air freight optional: 6 to 8 weeks, additional cost.

A cream SENA sauna hat held up against a clear blue sky

03Already in

As featured in

04Questions

Good to know.

What are the minimum order quantities?

Per line: 100 for sauna hats, retail towels, bench towels and the Service Towel, 200 for robes, and 500 for wet bags. We do talk about them, so ask if yours is lower.

Can I put my own logo and colours on it?

Yes. Your logo, your colourway and your shape. Towels are made to any size to order.

Will I see a sample before you make it?

Yes. A physical sample takes an extra month and has a cost. Either way, the SENA Studio team checks every step: the mock-up, the colour match, a digital embroidery proof, and the first piece off the line, reviewed before the full run goes ahead. Nothing is made unseen.

How long does it take, and what about delivery?

10 to 12 weeks from payment. International sea freight is included. Air freight is optional: 6 to 8 weeks, at additional cost.

What does it cost?

Trade pricing is shown once your account is approved, and Emily and Katie quote against your volumes themselves.

Can I stock SENA as it is instead?

Yes. The full range, made exactly as we sell it: hats, robes, towels, our wet bag and the SENA hair mask (shipping Q1 2027). Wholesale starts at 10 per item, for example 10 hats, 10 towels and 10 robes. Tell us on the application.

Who do I talk to?

A person, always. Email hello@senarituals.com or call +61 478 138 754 and you'll go straight through to Emily and Katie to talk through your order.

05Or stock the range

Or stock SENA as it comes.

The full range, made exactly as we sell it: hats, robes, towels, our wet bag and the SENA hair mask.

Tell us on the application
A glass of iced tea and cut lemons resting on an olive SENA towel

Tell us about you?

We'd love to hear about your space and vibe, and how we can enhance the sauna journey for your clients. Then you can see trade pricing.

Apply for a trade account